Stuck in a rut with your Instagram account? Are your follower numbers flatlining? Is your account lacking style and direction?

Learn how to supercharge your Instagram account from the ground up with a mini Traverse Masterclass by Julie Falconer. If you're starting out or even if you've found yourself becoming disillusioned with Instagram, now is the time to take a step back, refocus and strategise. Julie will lead you step-by-step with the use of bite-sized, practical, hands-on lessons, through all the components that you need to build an unstoppable Instagram account.

Course Outline

  • 01


    • Hello and Welcome!

    • Let's get started!

    • How to use this mini Traverse Masterclass

    • Before we begin...

  • 02

    Chapter 1 - Your Strategy

    • Chapter 1: Resources

    • Lesson 1: Setting Goals

    • Assignment 1: Setting Goals

    • Lesson 2: Profile Audit

    • Assignment 2: Profile Audit

    • Lesson 3: Defining Your Brand

    • Assignment 3: Defining Your Brand

    • Lesson 4: Audience

    • Assignment 4: Audience

    • Lesson 5: Timing and Frequency

    • Assignment 5: Timing and Frequency

    • Lesson 6: Content Calendar

    • Assignment 6: Content Calendar

    • Lesson 7: Stories, Live, and TV

    • Assignment 7: Stories, Live, and TV

    • Lesson 8: Non-Visual Content

    • Assignment 8: Non-Visual Content

    • Chapter 1: Review

  • 03

    Chapter 2 - Your Content

    • Your Content

    • Chapter 2: Resources

    • Lesson 1: Shooting and Editing

    • Assignment 1: Shooting and Editing

    • Lesson 2: Optimizing Content for a Small Screen

    • Assignment 2: Optimizing Content for a Small Screen

    • Lesson 3: Content for Stories, Live, and TV

    • Assignment 3: Content for Stories, Live, and TV

    • Chapter 2: Review

  • 04

    Chapter 3 - Building Your Following

    • Chapter 3: Resources

    • Lesson 1: Engagement Strategy

    • Assignment 1: Engagement Strategy

    • Lesson 2: Identifying People to Follow

    • Assignment 2: Identifying People to Follow

    • Lesson 3: Collaborations

    • Assignment 3: Collaborations

    • Lesson 4: Show Your Humanity

    • Assignment 4: Show Your Humanity

    • Lesson 5: Advertising

    • Assignment 5: Advertising

    • Chapter 3: Review

  • 05

    Chapter 4: Measuring Success

    • Chapter 4: Resources

    • Lesson 1: Looking at Instagram Insights

    • Assignment 1: Measuring Success

    • Lesson 2: Setting KPIs

    • Assignment 2: Setting KPIs

    • Chapter 4 Review

  • 06


    • Congratulations!

    • Before you go...


Meet your instructor, Julie Falconer.

Julie is a London-based influencer and speaker. She runs one of the UK's top blogs, A Lady in London, which she founded in 2007 and has been running as a full-time business since 2010. Through it she has built an engaged following on Instagram. Esquire has listed her as one of Instagram’s 20 Coolest Travel Photographers, Harper’s Bazaar has featured her as one of its 17 Must-Follow Travel Accounts on Instagram, the Mail Online has highlighted her as an Instagram account that will inspire you to travel the world, Stylist has listed her as one of the most wanderlust-worthy women to follow on Instagram, and BuzzFeed has named her the top female travel Instagrammer.

Julie is also a public speaker and lectures about blogging and social media all over the world. Originally from San Francisco, Julie attended Brown University and came to the UK in 2007 after leaving a career in finance, during which she worked for Goldman Sachs and a hedge fund.

Julie is also featured in the book:

Read This if You Want to Be Instagram Famous 

By Henry Carroll


6 months access


  • Define your Instagram accounts direction and strategy

  • Set your Instagram schedule and timings

  • Perform a full Instagram profile audit

  • Learn to use Instagram insights to inform your content choices

What else is included?

  • 18 Lessons & Practical Assignments

  • Access to How to crush it on Instagram community

  • Access to the NEW private Traverse Pro private Facebook group (Skills webinars, exclusive brand discounts, exclusive Traverse events discounts & more)


  • What level is the mini Traverse Masterclass aimed at?

    This mini Traverse Masterclass is aimed at those creating their first Instagram account or those who may have started but are lacking direction. Level - Beginner.

  • How much time do I need to complete the mini Masterclass and what is the format?

    The mini Masterclass consists of 4 Chapters and each Chapter should take you around 2 - 3 hours to complete. The format is a self learning course, so you can go at your own pace, dip in and out depending on how much time you have.

  • Is there direct support from the instructor for the mini masterclass?

    No, mini Traverse Masterclasses do not provide live support from the instructor.

  • I’ve had an Instagram account for quite a while, is the mini masterclass for me?

    Yes, this Masterclass is perfect for anyone looking to refocus and recharge their Instagram account.

  • Are there any prerequisites for the mini Masterclass?

    The only prerequisites for this mini Masterclass is that you have an Instagram account and are familiar with the app.

  • I’m starting from scratch with Instagram, is the mini masterclass right for me?

    This Masterclass is perfect for anyone looking to launch their own Instagram account, equipping you with tools to build the foundations for a successful account.

  • Is everything available right after purchasing?

    You'll have full access to all Masterclass chapters once it launches on the 18th May 2020.

  • How long do I have access to the mini masterclass?

    You'll have full access to this Masterclass/Traverse Pro for 180 days (6 months).

  • Can I use on mobile & is purchasing secure?

    Although we recommend experience the Traverse Masterclass on desktop our platform is fully mobile responsive. We process your payment with encryption via established online payment provider, Stripe. Stripe is a PCI Service Provider Level 1 which is the highest grade of payment processing security.

Just some of the brands Julie has hosted sessions with

  • BorderlessLive Logo
  • The Guardian logo
  • Traverse logo