At Traverse Masterclasses, we are committed to maintaining the trust and confidence of our visitor to our website. We want our visitors to know that we are not a business that would sell, rent or trade email lists with other companies and businesses for marketing purposes. We’ve provided lots of detailed information on when and why we collect your personal information, how we use it, the limited condition under which we may disclose it to others and how we keep it secure. So pull up a chair, brew the kettle and read on.
WHAT ARE COOKIES?
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.
Enabling these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do that some features of this site may not work as intended.
The cookie-related information is not used to identify you personally and the pattern data is fully under our control. These cookies are not used for any purpose other than those described here.
MEASURE WEBSITE USAGE WITH GOOGLE ANALYTICS
We use this software to collect information about how our users use Traverse-Masterclasses.com, this helps us to improve the website and information we provide.
Google Analytics itself stores information about:
- Pages you visit on the website
- How long you spend on each page and the website
- How your found the website
- What you click on whilst on the website
We do not collect or store any of your personal information such as name or address etc, we do not identify you via personal information.
CROSS PLATFORM ADVERTISING AND USER RECOGNITION
This Cookie is placed by Facebook. It enables Traverse Events Ltd to measure optimise and build audiences for advertising campaigns served on Facebook. In particular it enables us to see how our users move between devices when accessing the Traverse Masterclasses web site and Facebook, to ensure that our Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the Traverse web site. For further information about the Facebook Pixel please see:
Google Analytics Remarketing
Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Our websites, including Traverse Events (https://www.traverse-events.com) and Traverse Masterclasses (https://www.traverse-masterclasses.com) use features of Google Analytics Remarketing as well as the cross-device capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
These features make is possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. It allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device, on other devices. Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging. To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/.
The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) DSGVO. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing anonymous user behavior for promotional purposes.
Google AdWords & Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page. Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser.
The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics. Conversion cookies are stored based on Art. 6 (1) (f) DSGVO.
This Cookie is placed by Google. It enables Traverse to learn information about our users use of the Traverse web site such as the time of visit, the pages viewed, whether the user has visited before and the web site visited prior to visiting the Traverse Masterclasses web site.
For further information about Google Analytics please see:
TURN COOKIES OFF
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, some features will be disabled. It won’t affect the user’s experience that make your site experience more efficient and may not function properly.
Most of our cookies expire within 30 days, although our analytics cookies may persist for a year.
We collect personal information as part of the registration process for our newsletter. We use that information to tell you about the stuff you’ve asked us to tell you about, to contact you if we need to obtain or provide additional information and sometimes to check that our records are right and that you are satisfied. We do not rent or trade email lists with other organisations and businesses.
We also collect personal information when people register for our Masterclasses. We use this information to keep you up to date with the course and informed with any changes or updates. We may also provide you with additional information about upcoming events that we run you maybe interested in. We may also share your information with our Traverse Masterclass instructors, they will only contact you with information, offers and material that relates to the course subject matter that you enrolled in.
We use also use MailChimp and Aweber, third-party providers to deliver our newsletters and emails. We gather various statistics around email opening and clicks using the tool to help us monitor and improve our newsletter. You can read more about MailChimp and it’s privacy notice here. You can also unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails or by emailing our team at [email protected]
You are entitled to view, amend, or delete the personal information that we hold. Email your request to our data protection officer at [email protected].